Most of the professionals in the advertising industry agree to the fact that obtaining a degree isn’t a must to get started in the industry, but on the contrary all the classifieds ask for a bachelor’s degree at least. Another…
The first and foremost criterion for getting a job at an ad agency is having tons of creativity. Advertising business is all about creativity; once the creative juices begin to flow the rewards are overwhelming. A good degree can take…
Ever since the advent of Internet, advertising on the World Wide Web has been very popular. Many corporations, companies and business have taken advantage of this and you can see ads on any web pages you visit. Consumer can go…
Since the time the first ever commercial to be aired on television of Bulova Watch Company in July 1, 1941 many categories of advertisements have been formed. The advertisements have become a part and parcel of daily life and are…
Celebrity branding is a method of advertising which uses the services of a celebrity to promote a product or service with the help of their fame and status in the society. This method has several approaches; it can involve a…
Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local newspaper or…
Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times.…
Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents…
The practice of using video games to promote a particular product or an organization is known as “Advergaming”. Wired magazine first used this term in a column to describe the commissioning of free online games by large companies, in 2001.…